Unlock your customer value

Solutions to build and accelerate your loyalty programme.

Leaders in Loyalty

With over 30 years of experience in loyalty and some of the world’s leading loyalty programmes, we have everything you need to harness your data and unlock the inherent value in your customers.

Paired with our loyalty expertise, extensive partner network and global loyalty currency, our wide range of technology solutions and advanced analytics provide you with the tools you need to attract, acquire and retain customers.

Why choose IAG Loyalty?

  • Proven PaaS loyalty platform with 13.1 million customer accounts
  • Full suite of loyalty mechanics with 1,500 partners already on-board
  • Advanced analytics to drive a deeper understanding of your customer data
  • Demonstrable customer impact in some of the world’s leading loyalty programmes

Some IAG Loyalty facts and figures

  1. Up to 5x more value from loyalty members vs non-members
  2. 92% accuracy in predicting customer shopping preferences
  3. 31% improvement in customer engagement from personalised offers

Available Products

  1. Core Loyalty Platform

    Core Loyalty Platform.

    Encompassing both a customer database and full suite of loyalty APIs, the Core Loyalty Platform provides all the essential building blocks you need to create and run your loyalty programme.

    From creating customer accounts to issuing and redeeming loyalty points, providing customer benefits and running campaigns, the platform offers the capabilities and insight to drive incremental value from your customer base.

  2. Loyalty Mechanics

    Loyalty Mechanics.

    Our suite of loyalty mechanics provides the points collection capabilities, customer channels and prescriptive analytics to supercharge your loyalty programme.

    Choose from our in-store and online points collection mechanics, points buy and gift product, white-label mobile rewards app, award-winning customer contact centre and advanced data and analytics to do even more with your loyal customers.

  3. Loyalty Strategy

    Loyalty Strategy.

    Our Loyalty Strategy team partners with you to unlock the potential of your customer base, through the strategic development of customer facing products and propositions.

    With over 30 years experience in loyalty with global brands including British Airways, we blend our loyalty expertise with your in-depth business knowledge to deliver a loyalty programme that can power your business.

You're in good company…

  1. Iberia Plus logo.
  2. Vueling Club logo.
  3. Aer Lingus AerClub logo.
  4. British Airways Executive Club logo.