Empower and engage your employees

We build products that motivate and reward your employees using our loyalty expertise.

Some reasons for working with IAG Loyalty

  1. Why it matters

    Benefits of rewarding employees:

    • Increases productivity and motivation
    • Employees feel more connected, especially when remote
    • Employees feel valued
    • Attract and retain talent
    • Creates a positive work culture
  2. Why choose us?

    Reasons to work with IAG Loyalty:

    • Avios is a popular and widely used loyalty currency with 35 million users worldwide
    • We provide the opportunity to reward your employees’ achievements with travel adventures
    • We have over 30 years of experience managing some of the world's leading loyalty programmes

Available Products

  1. Get Active with Avios

    Get Active with Avios.

    A fitness platform that encourages healthy competition and engagement between internal teams and incentivises employees to keep fit by awarding Avios for exercise. This product helps to connect and motivate employees, especially during remote working.

  2. Reward with Avios

    Reward with Avios.

    Celebrate the small wins, the big wins, birthdays and anniversaries with our Avios rewards to offer your employees an extra incentive or reward. Gifting and receiving rewards is a great way to make your employees feel valued.

  3. KidCon


    Introduces kids to the world of agile, innovation techniques and coding in a virtual event aimed at 4 - 12 year olds. KidCon allows businesses to offer an inclusive and engaging event for parents and their families in the workplace.


  1. Get Active is a fantastic incentive to help keep employees fit and healthy along with allowing them to build up their Avios.

    Jade Pawson, Customer Service Agent, IAGL
  2. I love the friendly sense of competitive spirit when using Get Active With Avios.

    Alicia Newman, Marketing Manager, IAGL
  3. Thanks for putting all the effort into making Kidcon happen, my sons really enjoyed it, great job!

    CDIO at Aer Lingus
  4. Thanks for arranging the event, we absolutely loved it! Thanks for your patience with the kids.