Loyalty driven by data

We're empowering your customers through our data-driven loyalty currency.

How it works

What we do

We empower your customers with our loyalty currency.

We offer businesses and airlines ways to attract, acquire and retain customers, through using the Avios rewards currency, loyalty management tools and other data services.

With over 35 million active collectors across our frequent flyer programmes, there's a wealth of customers looking for new ways to collect.

Some IAG Loyalty facts and figures

  1. 35m active Avios collectors
  2. 51% Avios collected through everyday spending
  3. 6000+ retailers on our eStore
  4. 220k Avios collected every minute

Available Products

  1. API Integration

    API Integration.

    A complete API platform that allows a seamless integration, allowing you to quickly and easily develop products that utilise Avios.

    • Real-time transactions
    • Detailed documentation available
  2. Avios for Business Mobile App

    Business for Mobile App.

    A mobile app that allows small and medium-sized businesses to award Avios to their customers in-store as a reward for their purchases.

    • No set-up or maintenance costs
    • Suitable for majority cash transaction businesses
  3. Card linking

    Card linking.

    A way of linking a customer’s payment card with their Avios membership number, allowing them to automatically collect Avios when using their payment card on eligible transactions.

    • No technical integration needed
    • Customers only have to register their payment card once
    • Customers pay as normal and always collect Avios
    • Available in UK, Ireland, and USA

You're in good company…

  1. Endesa logo.
  2. Avis logo.
  3. American Express logo.
  4. Cabify logo.
  5. Chase logo.
  6. The Spectator logo.
  7. Marriott Bonvoy logo.
  8. Melia logo.
  9. Repsol logo.