Loyalty driven by data

We're empowering your customers through our data-driven loyalty currency.

How it works

A bit more about IAG Loyalty

  1. Who we are

    We've been experts in customer loyalty for over 30 years.

    IAG Loyalty is part of International Airlines Group (IAG). We offer a wide range of loyalty services to our clients, including the Avios currency, customer programmes, loyalty management tools, technology solutions, data and customer insights.

    We also manage the British Airways Executive Club, Iberia Plus, Vueling Club, and the Aer Lingus AerClub.

  2. What we do

    We empower your customers with our loyalty currency.

    We offer businesses and airlines ways to attract, acquire and retain customers, through using the Avios rewards currency, loyalty management tools and other data services.

    With over 35 million active collectors across our frequent flyer programmes, there's a wealth of customers looking for new ways to collect.

Some IAG Loyalty facts and figures

  1. 35m active Avios collectors
  2. £40bn spent on collecting Avios each year
  3. 130 companies already partnered with us
  4. 220k Avios collected every minute

Available Products

  1. API Integration

    API Integration.

    A complete API platform that allows a seamless integration, allowing you to quickly and easily develop products that utilise Avios.

    • Real-time transactions
    • Detailed documentation available
  2. Avios for Business Mobile App

    Business for Mobile App.

    A mobile app that allows small and medium-sized businesses to award Avios to their customers in-store as a reward for their purchases.

    • No set-up or maintenance costs
    • Suitable for majority cash transaction businesses
  3. Card linking

    Card linking.

    A way of linking a customer’s payment card with their Avios membership number, allowing them to automatically collect Avios when using their payment card on eligible transactions.

    • No technical integration needed
    • Customers only have to register their payment card once
    • Customers pay as normal and always collect Avios
    • Available in UK, Ireland, and USA

You're in good company…

  1. Endesa logo.
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  3. American Express logo.
  4. Cabify logo.
  5. Chase logo.
  6. Laithwaites logo.
  7. Marriott Bonvoy logo.
  8. Melia logo.
  9. Repsol logo.