Welcome to IAG Loyalty
IAG Loyalty is part of International Airlines Group (IAG). Founded as Airmiles in 1988 and becoming Avios in 2011, we have over 30 years experience in loyalty. IAG Loyalty manages the British Airways Executive Club, Iberia Plus, Vueling Club, and the Aer Lingus AerClub, as well as all the retail, travel and financial services partners of the Avios currency.
We offer a wide range of loyalty services to B2B clients, including the Avios currency, loyalty solutions and employee reward and recognition tools. We offer commercial and airline partners ways to attract, acquire and retain customers and have proven customer impact with over 35 million Avios programme members worldwide.
Some IAG Loyalty facts and figures
900 flights redeemed an hour
130 companies already partnered with us
90 customer loyalty APIs
£40bn spent on collecting Avios each year