We're empowering your customers through our data-driven loyalty currency.
We've been experts in customer loyalty for over 30 years.
IAG Loyalty is part of International Airlines Group (IAG). We offer a wide range of loyalty services to our clients, including the Avios currency, customer programmes, loyalty management tools, technology solutions, data and customer insights.
We also manage the British Airways Executive Club, Iberia Plus, Vueling Club, and the Aer Lingus AerClub.
We empower your customers with our loyalty currency.
We offer businesses and airlines ways to attract, acquire and retain customers, through using the Avios rewards currency, loyalty management tools and other data services.
With over 35 million active collectors across our frequent flyer programmes, there's a wealth of customers looking for new ways to collect.
A complete API platform that allows a seamless integration, allowing you to quickly and easily develop products that utilise Avios.
A mobile app that allows small and medium-sized businesses to award Avios to their customers in-store as a reward for their purchases.
A way of linking a customer’s payment card with their Avios membership number, allowing them to automatically collect Avios when using their payment card on eligible transactions.
