Loyalty driven by data
- IAG Loyalty allows customers to earn incredible experiences and rewards by collecting our travel currency, Avios.
- IAG Loyalty works closely with the best airlines and travel brands in the world.
- IAG Loyalty leads the way in digital data analysis, unlocking insights for our partners about their customers’ spending habits.
Welcome to IAG Loyalty
IAG Loyalty is part of International Airlines Group (IAG). Founded as Airmiles in 1988 and becoming Avios in 2011, we have over 30 years experience in loyalty. IAG Loyalty manages the British Airways Executive Club, Iberia Plus, Vueling Club, and the Aer Lingus AerClub, as well as all the retail, travel and financial services partners of the Avios currency.
We offer a wide range of loyalty services to B2B clients, including the Avios currency, loyalty solutions and employee reward and recognition tools. We offer commercial and airline partners ways to attract, acquire and retain customers and have proven customer impact with over 35 million Avios programme members worldwide.
Visit core IAGL business areas
Some IAG Loyalty facts and figures
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900 flights redeemed an hour
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130 companies already partnered with us
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90 customer loyalty APIs
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£40bn spent on collecting Avios each year
